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A completed entry will include:
1. Entry Form
2. 1000-2000 Word Submission
3. Company Logo
4. UK contact details
READ MORE ON HOW TO ENTER
ENTRY FORM
2025 WINNERS & SHORTLISTED
1. Breakthrough Talent in Insurance
This award will be presented to the individual deemed by the judging panel to have the most potential in the world of insurance. A category for individuals who are new to the field of insurance, entries should include details of what the nominee has done to advance their role in their organisation and the wider field, highlighting exceptional achievements and their impact. Please include a high resolution (min 300dpi) photograph of the nominee. Entrants will have been working in insurance for less than five years. Enter here
2. Lifetime Achievement - NEW
This award honours an individual whose long-standing contribution to the general insurance industry has been exceptional. Judges will consider leadership, influence, integrity, and impact over time, recognising a career marked by dedication, innovation, and lasting positive change. Please include a high resolution (min 300dpi) photograph of the nominee. Enter here
3. Placement of the Year - NEW
This award recognises an outstanding insurance placement in the commercial lines market, demonstrating creativity, technical expertise, and strong client advocacy. Judges will look for a complex or high-value placement delivering clear value through innovation, collaboration, and exceptional execution. Enter here
4. Cyber Product of the Year - NEW
This accolade is for the insurance provider that has delivered the best digital risk offering in the market over the last judging year. Judges will be looking for evidence of innovation in the digital and cyber risk arena, and will award the provider that sets the standard in this vital line of cover. Enter here
5. Claims Initiative of the Year
Finding new ways to respond to the growing demands of customers and clients, insurers must increasingly demonstrate speed of payment through improved internal processes, innovation, ongoing investment and advancement. Entries should seek to demonstrate all of these factors. Enter here
6. Schemes Broker of the Year
Open to the providers of specialist schemes for insurance, we invite brokers and intermediaries to submit the best of non-standard solutions that help enterprises with tailored insurance offerings. Enter here
7. Communications Team of the Year
Open to PR and marketing agencies and communications teams, this award recognises the ability to convey information in an effective and memorable way. From creating industry campaign messaging to large-scale marketing, judges will consider how successfully a concept or product has been conveyed. Examples of artwork and copy are required alongside the entry. Enter here
8. Innovative Product Award
This award will be presented to the company whose product or service has the potential to be a game-changer in the provision of insurance. This category is designed to reward innovation in a service or solution – and may or may not incorporate technology. Enter here
9. Innovative Product Award – in Partnership
This award is designed to honour the successful partnership between two organisations that bring their respective skills and offerings to bear to create true innovation in, or for, the provision of insurance. Enter here
10. Initiative of the Year
An open category for brokers, insurers and third parties – we are looking for game-changing ideas and programmes that are reshaping the insurance business, such as new partnerships or incorporating social or environmental values into insurance. Enter here
11. ESG Award
Increasingly, businesses are seeing the value and meaning of helping to create a fairer and better world – whether through fundraising or partnership with a charity, making voluntary contributions to the community or creating special policies to cover environmentally sound endeavours, for example. If you can point to the good your business has done, and believe it is a winning programme, this is the category for you. Enter here
12. Growth Company of the Year
This award seeks to honour those businesses – from start-ups to established brands – that have progressed the most in the past judging year. Judges will be looking for evidence of growth financially and/or in market share and will take into account the initial size of the company, and growth rate. Enter here
13. Insurance Recruiter of the Year
This award will be presented to the recruitment firm or agency, consultants or headhunters deemed by the judges to have represented the best in class over the last judging year. Entries may include detail on how the business has grown over the past judging year and is responding to the needs of an evolving industry. Enter here
14. Loss Adjusting Award
This category is for the loss adjuster or team of adjusters that the panel feels has achieved the most over the past judging year in responding to losses of all severities and sizes. Entries should demonstrate excellence in service provision, and may include innovative use of technology or other resources. Enter here
15. Best Workplace in Insurance
This award will be presented to the insurance market provider that can demonstrate a commitment to creating an outstanding workplace culture and environment for its staff. Judges will be looking for evidence of measures to develop the workforce's psychological and physical well-being, in an environment that reflects the modern organisation's fresh approach to work-life balance. Enter here
16. MGA Award
A category for managing general agents in all lines of business, judges will be looking for significant developments over the past judging year, such as new partnerships or the incorporation of new technologies as the market responds to changing demands. Enter here
INSURTECH
17. Insurtech of the Year
This award is for the provider of technology and related services to the insurance industry. This category welcomes entries from across the full spectrum of technological applications. Evidence of success in implementation, leading to operational savings, improved business performance, or enhanced client experience will be among the key attributes of the successful entry. Enter here
18. Insurtech Award – Personal Lines
This award is for the provider of technology and related services to the insurance industry. This category welcomes entries from across the full spectrum of technological applications. Evidence of success in implementation, leading to operational savings, improved business performance, or enhanced client experience will be among the key attributes of the successful entry. Enter here
19. Insurtech Award – Commercial Insurance
This award is for the provider of technology and related services to the insurance industry. This category welcomes entries from across the full spectrum of technological applications. Evidence of success in implementation, leading to operational savings, improved business performance, or enhanced client experience will be among the key attributes of the successful entry. v
20. Insurtech Award – Analytics
This award is for the provider of technology and related services to the insurance industry. This category welcomes entries from across the full spectrum of technological applications. Evidence of success in implementation, leading to operational savings, improved business performance, or enhanced client experience will be among the key attributes of the successful entry. Enter here
21. Insurtech Award – Motor specialism
This award is for the provider of technology and related services to the insurance industry. This category welcomes entries from across the full spectrum of technological applications. Evidence of success in implementation, leading to operational savings, improved business performance, or enhanced client experience will be among the key attributes of the successful entry. Enter here
COMMERCIAL LINES
22. Commercial Lines Insurer of the Year
This category will be judged on the performance of the insurer relative to its size and scope of business, as well as its achievement of business objectives, market profile and customer service. We welcome submissions from insurers of all size, providing cover in all lines of commercial insurance. Enter here
23. Commercial Lines Broker of the Year
This category will be judged on the performance of the broker relative to its size and scope of business, as well as its achievement of business objectives, market profile and customer satisfaction. We welcome submissions from brokers of all size and across all borders and will look for evidence of where a broker has established true working relationships and created value for the client. Enter here
24. Commercial Lines Broker Claims Team of the Year
The winning broker claims team will show an edge over the competition, providing a service above and beyond the normal and one that puts the client needs at the heart of the operation. Entries should demonstrate where the team has excelled, with client testimonials where possible. Enter here
25. Commercial Lines Insurer Claims Team of the Year
The winning insurer claims team will show an edge over the competition, providing a service above and beyond the usual, and one that puts client needs at the heart of the operation. Entries should demonstrate where the team has excelled, with client testimonials where possible. Enter here
26. Commercial Lines Specialist Broker of the Year
In this category, judges will be looking to reward the organisation with advanced knowledge and experience of providing highly bespoke insurance cover in its specialist sector, and one that is able to provide valuable insight and advice on suitable risk strategies and practices. The winning entry will of course be able to demonstrate excellence in client satisfaction. Enter here
PERSONAL LINES
27. Personal Lines Broker of the Year
This category will be judged on the performance of the broker relative to its size and scope of business, as well as its achievement of business objectives, market profile and customer satisfaction. We welcome submissions from brokers of all size and will look for evidence of where a broker has established true working relationships and created value for the customer. Enter here
28. Personal Lines Insurer of the Year
This category will be judged on the performance of the insurer relative to its size and scope of business, as well as its achievement of business objectives, market profile and customer satisfaction. We welcome submissions from insurers of all size, providing cover in all lines of personal lines insurance. The judges will be looking for evidence of what differentiates you in the market. Enter here
29. Personal Lines Specialist Broker of the Year
In this category, judges will be looking to reward the organisation with advanced knowledge and experience of providing highly bespoke insurance cover in its specialist sectors, and one that is able to provide valuable insight and advice on suitable risk strategies and practices. The winning entry will of course be able to demonstrate excellence in customer satisfaction. Enter here
30. Health Insurance Award
Health insurance is a fast changing line of cover, with technology a huge driver for innovative products and services, as well as for risk pricing and modelling. The judging panel will look for evidence that these factors have led to improved customer outcomes. Enter here
31. Pet Insurance Award
For the insurer whose policies can demonstrate outstanding protection and service in pet insurance provision. Judges will look for a track record, innovation and evidence of thinking that keeps pace with technological change. Enter here
32. Travel Insurance Award
For the insurer whose policies can demonstrate outstanding protection and service in the provision of travel insurance. Judges will look for a track record, innovation and evidence that the insurance has delivered a tailored and effective result. Enter here
